Led creative direction and brand strategy for Urban Decay’s global Lip Bond campaign featuring Chloë Cherry. DIRECTED the full 360 rollout including paid media creative, social content, influencer partnerships, and experiential activations. The campaign tapped bold irreverence to reposition Urban Decay as a culturally relevant, self-expressive beauty brand.

Developed the creative and brand strategy for Tom Ford’s Ombré Leather fragrance campaign, crafting a 360 marketing approach rooted in modern luxury and cinematic sensuality. DIRECTED campaign storytelling, talent partnerships, and experiential event strategy to drive cultural resonance and deepen brand affinity within the fragrance and fashion space.

Led 360 creative DIRECTION spanning event CONCEPT + identity, talent programming, and campaign rollout. IDEATED brand storytelling across digital and experiential touchpoints, ensuring a cohesive narrative from pre-launch hype to post-event content coverage.

Led 360 campaign strategy encompassing creative direction, social-first storytelling, and talent partnerships. Oversaw concept development, visual tone, and content strategy from ideation through rollout. Collaborated with cross-functional teams to translate brand values into a cohesive narrative across digital, influencer, and experiential touchpoints. Directed partnerships and content production to ensure cultural credibility and emotional resonance.

Oversaw 360 campaign strategy across global paid media, social, and influencer channels. Led creative direction, visual identity, and narrative development from concept through execution. Managed talent and cross-functional collaboration to align brand purpose with cultural impact. Supported event activation and press initiatives to extend the campaign’s reach and storytelling across earned and owned platforms.

Developed and executed 360 campaign strategy across film, social, and editorial platforms. Oversaw concept development, narrative direction, and content rollout. Collaborated closely with production teams, athletes, and brand stakeholders to maintain authenticity and alignment with Burton’s heritage. Supported creative extensions through influencer content, brand partners, and community-driven engagement.

Led 360 campaign strategy across global paid media, influencer partnerships, and social-first content. Oversaw creative direction from concept through final delivery, ensuring a consistent visual and tonal narrative across all channels. Partnered with talent and creators to amplify the campaign’s reach and authenticity. Supported experiential extensions and retail integration to bridge digital engagement with in-person brand experiences.

Oversaw full 360 launch execution including website design, paid media, social creative, and influencer strategy. Directed campaign concepting, visual identity, and tone across all assets. Managed production of UGC creator content and talent-led storytelling to humanize the educational experience. Led creative rollout across digital, paid, and owned channels to optimize engagement and enrollment performance.

Led 360 campaign strategy including creative direction, talent integration, and content development across social, digital, and paid media. Oversaw visual tone, messaging, and narrative consistency from concept through launch. Collaborated with production, influencer, and media teams to bring the campaign’s personality-driven storytelling to life. Directed creative extensions across earned and owned channels to amplify reach and brand engagement.

Led 360 rebrand and flagship strategy including visual identity, brand book, in-store design, launch event, and press rollout. Oversaw creative direction across signage, packaging, digital touchpoints, and environmental design to ensure brand cohesion. Directed flagship opening campaign spanning social, PR, and paid media. Developed ongoing monthly retail event strategy and community programming activations to drive engagement, brand equity, and long-term cultural relevance.